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WIT Fitness Collection I

WIT Fitness Spring 2020

 

Collection I

WIT Fitness is London’s training destination, a multi-brand retailer and world-class Crossfit gym. Their goal was to develop a private label technical training range for people who train hard and do whatever it takes. The capsule collection was developed after in-depth focus groups with members, athletes and staff to dial into the essential ingredients for clothes that can stand up to the toughest workouts. Wear-tested in house, and manufactured in Europe with premium technical fabrics, the collection offers sophisticated high quality performance basics made for training.