Under Armour Winter 2015

Concept Consultation

With this project I was tasked with guiding the Under Armour design team on the direction for their technical mountain outerwear, showing them new techniques and ideas to make their ski outerwear as technical and unique as the rest of their product categories. I incorporated their signature “Balti-camo” in different applications- from the shape of laser-cut perforations to the welded baffles in a down jacket, embedding their brand DNA into the products even further.